Why Unleashed? | Join us Sept 29 – Oct 1, 2012

When Unleashed began in 2009 there weren’t many options for learning fine art pet photography. What was obvious was the lack of professionalism and the real need for in-depth training for pet photographers.  We continue to have the most thorough, in-depth business training of any pet photography workshop available –and we have two instructors with very different styles and approaches. So some of you may lean in one direction or the other, but beware… keeping an open mind and learning a different approach may just be what sets you apart from your competition!

Bev Hollis is known all over the country for her gorgeous outdoor dog portraits and dreamy, dramatic lighting. She was recently featured in  Country Woman magazine and her dog portraits have been published in the Workman calendars, Nova Dog magazine and are on display in many private collections. Her studio in the Washington DC area consistently racks up big sales for high profile clients.

Teresa Berg is known nationally for her studio work and warm, crisp, detailed images of dogs and their people. She was recently profiled by Steve Hartman for CBS Sunday Morning, has done live interviews on Martha Stewart Living radio and BBC live in London.  She was recently featured in Country Living Magazine, Guideposts and The Today Show online for her work photographing rescue dogs. She’s been published in Bark Magazine, Professional Photographer, Doxie Digest, the Dallas Morning News, the Toronto Star, Indulge and many others.  Teresa’s portraits of pets with their people continue to draw big business for her studio –and the bottom line? It’s profitable!

If you’re going to learn pet photography, why learn to be average?  Why not learn hands on, side by side with these two photographers and create your own distinct blend of art and profitability?

unleashed pet photography workshops

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Get Unleashed this fall!

unleashed teresa berg bev hollis

We’ve had so many requests, that we’re adding another Unleashed Workshop to the calendar! Join us this fall in Dallas for three days of fun and intense learning. The agenda has been expanded to add a few more hours of business and marketing for the first day. We’ll talk about products, pricing, marketing –even a little search engine optimization! Then for days two and three we shoot, shoot, eat, sleep, shoot, eat, sleep, shoot –well, you get the idea –it’s lots of shooting.  We’ll have lots of different dog models as well as some dogs with their people  –at multiple locations and differing lighting conditions.  In other words, we’ll help you prepare for lots of different shooting scenarios and lighting challenges. We will only accept a limited number of participants so don’t wait until the last minute to secure your spot!  Email us via the contact page of this website and we’ll send you the registration information.

Okay, Okay, Unleashed is back!

Thanks to all of your kind and gentle urgings, we’re setting the wheels in motion for a new Unleashed Workshop!  A few changes and lots of energy are going in to the plans for our next pet photography adventure. Early summer 2012 is looking pretty good, but please stay tuned to this blog for all the latest information!

pet photography workshop

Where do you belong?

Life these days looks like a bowl of alphabet soup –everyone knows their acronyms!  In this complex society we are defined in part by our associations. Your business as a photographer can also be shaped largely based on your affiliations – are you PPA (www.ppa.com) or WPPI (www.wppionline.com)? As independent small business owners we are responsible for our own continuing education and often that means travel and expense, so we choose carefully and look for the best value. One of the best pieces of advice I give new photographers is to affiliate with the organizations that have members with similar interests and start learning from them!

Teresa Berg Unleashed pet photography workshops

Back in the day,  you could open your doors in a community with a few solid community contacts like Rotary Club and the Chamber of Commerce. Just get to know your neighbors and voila’ your photography business was on it’s way. Just change your props once a year and invest in some of those lovely wrinkled muslin backdrops and you had your “look.”  The lab was in charge of making your images look good and things just didn’t change much from year to year.

The internet and digital photography changed all that, of course. Now you must stay on top of the latest trends and to say there is a lot more competition is putting it mildly. You have this thing called workflow to think about and all these tools that cost lots of money –so you better know how to use them because that’s what people expect from a professional. The point is, we all rely heavily on our forums, trade organizations and fellow photographers to stay on top of it –the days of getting it all from a book at a library are over!

So where do you get your information? What forums do you belong to – do you lurk or contribute? Do you search out new groups? Every organization I join has something to offer. Let’s start with photography forums –there are so many it’s hard to know where to start- and they are all a bit different. I joined ProPhotogs (www.prophotogs.com ) a couple of years ago specifically because they had a pet photography forum. It was absolutely the best $100 I ever spent. Besides, it’s where I met my fellow Unleashed instructors!

A great free forum with lots of serious amateurs and great technical articles is Photo.Net (www.photo.net) For every 15 minutes you spend contributing something in a forum, I’ll bet you get 10 times the amount of time back in shortcuts and information you don’t have to dig up yourself.

Since I also shoot people, I have also visited or joined:

I love Photography  www.ilovephotography.com

Pro4um  www.pro4um.com

and the Digital Wedding Forum www.digitalweddingforum.com

Some forums that have professional pet photographers are:

The Nature, Wildlife and Pet Photography Forum (www.nwpphotoforum.com)

Check out the great interview they just did with our own Bev Hollis!

PhotoCamel (www.photocamel.com)

PhotoTalk (www.phototalkforum.com)

Finally, since the labs have put us in charge of our color correction, image editing and special effects, we have to get smart on Photoshop. Each new version brings a dizzying array of books, tutorials and DVD purchases. To stay even halfway current a photographer needs to spend a few hours a week just memorizing shortcuts! One of the best resources is the National Association of Photoshop Professionals:  www.photoshopuser.com

Become a member for $99 and watch training videos, get their magazine, and get juicy discounts on all sorts of things. And please use this link to join, so they’ll know we sent you – plus you get a free DVD

http://www.photoshopuser.com/register.html&aid=qzgqzv&code=friend

The moral of the story is join an organization of professionals you admire, then contribute and learn. You and your business will profit enormously. Photography as an art form has never been more exciting, accessible or more wide open for your creative ideas.

Dog Photography Workshop – Chicago, Illinois

Fine art dog photography workshop

September 18-20, 2009

Location:  Chicago area

This is a cooperative effort between Teresa Berg (in Dallas), Barbara Breitsameter (in Chicago) and Bev Hollis (in Virginia/D.C.). We saw a real need for a workshop dealing with the many different aspects of fine art dog photography. Representing three different styles from three different geographic areas, it’s exciting to work together and offer a real variety of techniques and styles for other photographers. The first workshop is scheduled for September 18-20 in Chicago -with long range plans to offer the similar workshops in D.C. and Dallas.

Friday September 18, 6pm

Saturday,  September 19, 8:30am-5pm

Sunday, September 20, 8:30am-3pm

Friday evening get-together with wine, beer and snacks

Continental breakfast and box lunches included on Saturday and Sunday.

For more information, email us at: unleashedfadp@gmail.com