Your photos. Their publication.

 

As part of our plan to make 2016 a growth year,  I’m sharing some information on how to learn about selling your work commercially.  Sooner or later, every pet photographer gets asked for publication (or licensing) rights for their images, and the industry has changed so much so fast that it’s hard to know how much to charge.  Most of the time a photographer’s fee is based on what the client intends to do with that image and whether or not it will be exclusive for whatever their licensing period may be. If it’s exclusive you can’t legally use it for anything else. Online publication seems to pays the least while licensing for print and packaging (think labels on pet food) generally pays the most. And don’t forget greeting cards.

Beginning photographers will sometimes fall for the “trade for advertising space” type of agreement and, although it rarely benefits the photographer, sometimes it seems worth doing. The issue is often whether THEIR audience is your target market.  Better Homes and Gardens magazine may need an image for a story on pets but will that make your phone ring?  Probably not.  Although it looks great on a resume.

Getty Images and other stock photography sites have “calculators”, like this one that may provide some insight, but I ran across this article recently written BY PHOTOGRAPHERS (anonymously) discussing what they have sold (or licensed) their images for to various magazines. I think most were referring to editorial projects, not commercial ones (which usually pay a little more) but I think it makes some excellent points.

I’m always surprised at how few people actually consult The Photographer’s Market — a book that used to be considered the BIBLE for selling photography.  It may be a little old school, but I buy one every year and it’s filled with lots of actual names and contact information for people and agencies you can contact that actually buy photography.  It always gives me the inspiration to think about my work in a different way. I hope it inspires you, too.

One last warning:  Be sure your work will meet their spec requirements. They want high res, properly lit, sharp images with a minimal amount of photoshop trickery. And they want a surprising amount of studio shots.  In other words, shoot it right and don’t try to cover your mistakes by faking a blurry background, etc.  Want to learn studio shooting?  Attend our Studio Shooters Unleashed -July 8-10, 2016 in Dallas. We only take 10 people per class, so contact us and reserve your spot.  972-250-2415 or email teresa@teresaberg.com

LEE2_0217
Natural light, 24-70mm  ISO 500  f2.8
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Portfolio Shooting in Minneapolis

We held our first Portfolio Shooting Day in Minneapolis last week — and had a GREAT time.  Even on a hot day in August we were able to set up lots of fun shots, try new lighting techniques and really focus on composition and working with our live dog models. The small group setting was perfect for lots of hands-on experimentation and our online image critique helped lock in the learning. Thanks to all who participated –and to our great models — we hope some of you will want to do the Studio Shooters Workshop next July and have fun in the studio (and air conditioning) for a change!

Unleashed portfolio shooting

Interested in a Portfolio Shooting Day in YOUR area?  Email us (see the contact page) or post your comments — we’ll see if we have enough interest and let you know!

Teresa Berg photo workshop

Studio Shooters Unleashed coming in July

teresa berg photography

Our spring and summer workshop schedules are finalized and with air fares down (because of gas prices) it’s the perfect time to plan a trip!  We’re teaching our Studio Shooters Unleashed at Teresa Berg Photography in Dallas on July 10-12th this year.

If you’re a hands-on learner and want to shoot with live models in a full-time working professional studio, this is the right opportunity for you.  We cover a very wide range of techniques including studio strobes (with tons of different light modifiers – umbrellas, softboxes, reflectors, flags, scrims and grids), ring flash, continuous light, even using speedlites in the studio.

Please note: this is not a business and marketing workshop. It’s all hands on with cameras.

Two full days with live dog models and all these toys?  How could it not be fun?  We have a great hotel just up the street ($64 per night includes breakfast) so you won’t need a rental car to get around.  Email for more information: teresa@teresaberg.com.

Registration now open for Unleashed in Dallas : January 18-20, 2014

The dates are final, Robin at Good Dog Fetch is lining up some awesome models, the hotel is a go — all we need is you!  We’ll have a full day of business and marketing, a full day of outdoor and natural light shooting and a full day of studio shooting with two instructors. The agenda is posted on this site, as well as information about the hotel. Email us via the contact page of this site and we’ll send you a registration packet.  We are limited to 15 participants, so don’t delay!

Unleashed pet photography workshops
Harper and the PUParazzi at Unleashed