Unleashed and loving it…

We finished another magical three days of fun, creativity and intense learning this week and the variety of things we shoot never ceases to amaze me!  Many thanks to a great group of students for not giving up in the rain and for hanging in there through the long days of shooting, taking turns and technical breakthroughs.  You all have some fantastic new images to show for it!  Here is a sample shot by Allison Schmidt. Special thanks goes to Robin Terrell of Good Dog Fetch for recruiting and handling some wonderful dogs for us. Allison Schmidt pet photography

Unleashed pet photography workshop

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Okay, Okay, Unleashed is back!

Thanks to all of your kind and gentle urgings, we’re setting the wheels in motion for a new Unleashed Workshop!  A few changes and lots of energy are going in to the plans for our next pet photography adventure. Early summer 2012 is looking pretty good, but please stay tuned to this blog for all the latest information!

pet photography workshop

Products and Pricing | Fine Art Pet Photography

One of the most complicated and most critical aspects of what we do as photographers is designing our product line and our pricing structure. If you’re new to the pet market –what do you offer? Will dog and cat families buy high end wall portraits? Absolutely!

 teresa berg unleashed pet photography workshop
At Unleashed, we will fully discuss our products and how we structure our pricing. No information is off limits. We talk about what things cost, how much to sell them for and how to sell them. How valuable is this to someone just starting a pet photography line? Think about it. If you decide to learn to shoot using the old “trial and error” method you’ll work harder but eventually you’ll make a portrait. Use the same method for chosing products and pricing them and you’re literally throwing money into the wind, guessing where it’s going to land.

Where will you display your work? If you’re at a  local art show, or pet expo — what will hang in your booth? What will make them remember you? What messages are you sending with what you show? What is going to be so compelling that they will want to book a session with you?

Don’t guess and don’t play roulette with your checkbook. Trial and Error can be a very expensive way to learn this business.We can help.

Get Unleashed at Imaging USA!

We’re going to be teaching a full day of Pre-conference classes at Imaging USA in January!  We’re on the schedule for January 15th, from 9-5 –so arrive a day early and join us at SIT! STAY! LEARN!

Bev Hollis, Teresa Berg, Barbara Breitsameter

It’s mentioned officially in the July issue of Professional Photographer — and registration opens very soon. Since it’s a one day class it’s an encapsulated version of Unleashed – no shooting and no “Don’s Day of Sales’ but if you’re planning to attend Imaging USA in San Antonio and you want to get introduced to what we have to offer at a much reduced price, this might just be the perfect thing. We’ll each be covering our lighting, our marketing, and of course, going into how we do what we do.  But sign up early — last year there were 10,000 photographers at Imaging!

Unleashed – The Fine Art of Pet Photography Workshops – Virginia Registration is Open!

Well, we’ve brushed ourselves off and recovered quite nicely from Dallas – Unleashed.  The surveys are in and we had some lovely testimonials:

I say keep up what you are doing. You 3 are a wonderful combination of energy! There is no way that you can cover everything, but you have remained so available for further contact and that has been invaluable. I have taken other workshops where that was not a possibility. The other thing that I really appreciated is that you provided what you said that you were going to provide in the workshop. I also feel that by offering the possibility for all attendees to connect prior to the workshop really provided an awesome atmosphere of cohesiveness right from the get-go!

And now, on to Virginia! Registration opens today. You can find more details throughout this blog by clicking on the cost tab.

After much consideration, as well as receiving feedback from our Unleashed – Dallas attendees, we have made a few significant changes.  We feel these changes will make the workshop experience even better for you.

First, we have a conference hotel! Due to the amount of information packed into our workshop we’ve found the need to simplify everything else as much as possible.  In the past,  attendees were required to shuttle between locations for breakout sessions. This ate up valuable time and we felt, in some ways, it took away from the overall workshop experience.

No longer! Unleashed- Virginia has secured meeting space and rooms at the beautiful AAA 4-Star Lansdowne Resort & Conference Center. All shooting will take place at the Tranquility Farm & Barn Studio of Bev Hollis Photography. However, when we are not shooting or doing lighting lectures, we will learn in the comfort of this beautiful meeting place.

Second, it can be difficult to coordinate travel between lecture sites and location shooting. No longer! We will provide transportation from Lansdowne Resort to the Tranquility Farm studio for all sessions. You are welcome to drive yourself but it is not necessary.

Third, some attendees do not like the added expense of a rental car. No longer! Lansdowne Resort will provide transportation between Dulles (IAD) Airport and the resort for all attendees who are staying at the resort.  There are ample restaurants within the resort complex. A town center is also about a mile away for more dining choices.

Last, Don Dechow’s sales presentation rocked! So we are bringing him back for a longer session in September to include a walk-through sales session.

We are thrilled to be putting together what we know will be a truly amazing learning experience.  We’ve worked with Lansdowne Resort to secure pricing that we feel will continue to make Unleashed a great value for attendees.

For more information on pricing and how to register click on the COST tab above.

Dallas Bonus: Half-Day with Studio Manager Don Dechow!

We were so excited when my studio manager, Don Dechow,  agreed to present a half-day program at Unleashed – Dallas!

To say Don plays a major role in my business is an understatement. He handles all communications, does our pre-session consults, all ordering sessions and deliveries.

Don came to Bev Hollis Photography first as a client in 2008. Lucky for me, a happy one! He loved the experience and the final products from his on-location session at his beautiful home with his then three Westie family. (He has since added a white schnauzer to the mix!)

When my business reached the level where I needed some help I was beyond thrilled that Don was interested.  With a strong background in sales, an exemplary customer service attitude and great enthusiasm for my business – he truly is the perfect match for Bev Hollis Photography.

The lucky attendees of Dallas – Unleashed will have the wonderful opportunity to hear Don speak on our final day.  He will walk everyone through our pre-session consults and spend a lot of time discussing how he runs our ordering sessions.

I’m thrilled to have Don on my team. We’re thrilled too, that he’s joining our Unleashed team – welcome Don!

Unleashed – Dallas – SOLD OUT

We’re pleased to announce that registration for Unleashed – Dallas 2010 is full!

We’re thrilled to see so many people eager to either add pet photography to their existing photography business model or start a brand new business around pets!

We have started a waitlist and will notify you in the order that your request was received should anyone find the need to cancel.

Again, thanks for those who have registered and we look forward to April at Unleashed – Dallas!