for the most amazing pet photography workshop in the country! As much as we hate to brag, we really think we’ve got a great mix of business, marketing and shooting. And Sept 29th will be here before you know it!
We’re putting the final touches on our list of dog models and it looks like we’re going to be super busy setting up lots of cool shots in a wide variety of locations.
Will you be the one to snag the last seat???
When Unleashed began in 2009 there weren’t many options for learning fine art pet photography. What was obvious was the lack of professionalism and the real need for in-depth training for pet photographers. We continue to have the most thorough, in-depth business training of any pet photography workshop available –and we have two instructors with very different styles and approaches. So some of you may lean in one direction or the other, but beware… keeping an open mind and learning a different approach may just be what sets you apart from your competition!
Bev Hollis is known all over the country for her gorgeous outdoor dog portraits and dreamy, dramatic lighting. She was recently featured in Country Woman magazine and her dog portraits have been published in the Workman calendars, Nova Dog magazine and are on display in many private collections. Her studio in the Washington DC area consistently racks up big sales for high profile clients.
Teresa Berg is known nationally for her studio work and warm, crisp, detailed images of dogs and their people. She was recently profiled by Steve Hartman for CBS Sunday Morning, has done live interviews on Martha Stewart Living radio and BBC live in London. She was recently featured in Country Living Magazine, Guideposts and The Today Show online for her work photographing rescue dogs. She’s been published in Bark Magazine, Professional Photographer, Doxie Digest, the Dallas Morning News, the Toronto Star, Indulge and many others. Teresa’s portraits of pets with their people continue to draw big business for her studio –and the bottom line? It’s profitable!
If you’re going to learn pet photography, why learn to be average? Why not learn hands on, side by side with these two photographers and create your own distinct blend of art and profitability?
We often get applause and feedback from our past students –and it means so much as an instructor to know that you’ve done your job well. We take teaching very seriously. We’ve all attended workshops in the past where the thing was ‘all hype and no substance’ and it’s something we have vowed never to have happen with Unleashed. Call us old school, but we prepare, we practice and we perform.
We recently got this lovely comment from a 2010 Unleashed attendee:
I don’t know if I ever said thank you for the wonderful Unleashed workshop 18 months (!) ago. I learned so much from all 3 of you and I have tried to apply it – it certainly has helped me avoid costly mistakes and to start off my business in the best way I could. I am even able to volunteer my services at the local shelter once/week and photograph their adoptables, which I love and they seem to appreciate. If you are so inclined, you can check out my facebook page and keep up on all of my comings and goings…. www.facebook.com/PoshPetsPhotography …we always like “fans”!
So, when do the Unleashed Alumni get to come back for a second go?
Thanks, Karen! It was a pleasure getting to know you – and not enough can be said about the advantages of forming a core group of photographer friends and mentors. We still have facebook group pages going from Unleashed Workshops from 2009 and the friendships and sharing go on forever. After three years, we’ve got quite an accomplished group of graduates!
We have just a few more seats for our June 2012 Unleashed — if you’re thinking about joining us, don’t delay. We prefer to keep the groups small, so we will be closing this group soon.
The short answer is NO! We have often had non-professionals attend and love having them. We teach professsional photography, but you don’t have to have a business or a website –just the desire to shoot like a professional. Unleashed is a great place to figure out if this is the right business for you –BEFORE you take that first big step!
The two days in Dallas will be jam-packed with learning about different types of equipment, different types of dogs and different kinds of light! We’ll be helping you choose the right locations, position your subject(s), select the right lens and create the look you want. And that doesn’t even count what you’ll learn from the other photographers in the group. We will be covering most of the sales and marketing questions in the follow-up webinar so that our time together in Dallas will be primarily shooting time. Lots of models and different locations to give you the greatest range of experience.
We do ask that all attendees be shooting with DSLRs and have at least a basic working knowledge of the manual settings on their cameras. So get ready to dive in to one of the most creative and exciting photography workshops you can imagine!
Registration has started and already we’ve got photographers flying in from all over for Unleashed Dallas 2012! This week I spent an hour at The Aloft Hotel, where some of Unleashed will be held. We’ve received permission from this dog-friendly hotel to use their lobby and outdoor areas for shooting during the workshop and our supermodel Sophie and I immediately loved all the natural light and bright colors. I can’t wait for June!
Are you ready to start photographing pets?
Let’s pretend that you are an experienced photographer shooting babies, kids and families. There are only 100 of us per square mile these days. How do you set yourself apart from your competition? Start shooting pets, right? They’re cute, everybody’s got one –how hard can it be?
Think about a few of these scenarios before inviting pets in to your studio:
- What happens if Max, the black lab, refuses to look at the camera and chooses instead to take off after a squirrel? Chaos follows. Now you’re watching your profits go flying out the window as everyone takes off after him, messes up their hair and clothing, scaring the baby who erupts in to tears.
- A 50ish couple calls and books an appointment for a session with their elderly Schnauzer. After they arrive, they announce that he’s deaf and almost blind – but that’s okay, right? How do you get his attention, where do you seat the three of them and how do you make all three of them look younger, healthier and blissfully happy?
- Your favorite clients want you to photograph their new baby with their old baby – a 9 year old Golden Retriever. How do you set up the shot?
- The Smiths show up with their three Jack Russell Terriers and want great portraits but they forgot to tell you they didn’t want to be in them. Now what?
- The young couple down the street wants shots of their Australian Shepherd catching his Frisbee in mid-air, in the park, in the middle of the day on a Saturday. Are you ready?
You’re laughing now because you KNOW one of these things is going to happen to you (or already has) and you know you were unprepared. So back up a few steps. There are lots of great reasons to photograph pets and it WILL increase your sales and it WILL bring new clients in your door –but be a professional and do it thoughtfully. Take a workshop, buy a book, get some practice and build a great pet portfolio that will actually BRING in new clients. Find out what Pet lovers buy and what you have to charge to actually make a profit. Then update your website and start marketing to pet lovers. Adding pet photography brings all sorts of benefits to your existing business –not to mention puppy breath!
Thanks to all of your kind and gentle urgings, we’re setting the wheels in motion for a new Unleashed Workshop! A few changes and lots of energy are going in to the plans for our next pet photography adventure. Early summer 2012 is looking pretty good, but please stay tuned to this blog for all the latest information!