Just in time for the Academy Awards…. our video!

Warning: watching this video will make you want to move to Virginia, buy a farm and be a full time pet photographer.

Advertisements

Unleashed! June 26-29, 2011 in Chicago

We’ve just confirmed the next venue and details so those who have been waiting patiently for information will be contacted shortly via email. As of this minute we have 18 spots and over 40 people requesting information, so please respond as soon as possible.

We will post a list of convenient hotels, but we’ll be shooting at Poppy Blue Photography (Barbara Breitsameter’s studio) in Park Ridge, Illinois and utilizing a nearby nature preserve for outdoor shooting. Indoor sessions using natural light are also planned. We use a variety of dog models and shoot in small groups so each attendee will get  to shoot with each of the three instructors. This kind of hands-on shooting in small groups is almost impossible to find in a workshop setting –so if it’s time to add pet photography to your life, this is the time and place to do it!

If you’re checking flights and airfare, you will want to fly in to O’Hare in time for the first session on Sunday evening, June 26th. We’ll meet at 6pm with wine and cheese and get to know each other –and start our first exersize– designed to help you identify your personal style!

Day 1 and Day 2 will start EARLY and be very full!  Business and marketing classes in the morning, and shooting all afternoon and in to the evening. Lunch and snacks are provided.
Day 3 is all about Sales. How to talk with clients, shoot for what they want — and get the big sales!

Tuition is $1600 per person, which includes lunch, snacks AND A COPY OF DOG SHOTS (a $90 value).  Explore this blog for details, a sample agenda and then email us via the contact page  for the full registration package.

Since we just can’t be everywhere at once…

TIPS AND TRICKS FOR DOG PHOTOGRAPHERS from Unleashed Pet Photography Workshops

The official blurb:

“Got a pet session coming up and you’re drawing a blank? Here is a triple shot of inspiration and helpful hints from Bev Hollis, Barbara Breitsameter and Teresa Berg of Unleashed | Fine Art Pet Photograpy Workshops. Thirty of their favorite shots (with the lighting setups and exposure information on the back) in a cool 5×8 flip book. They’ve also included some insights and a little bit of the story behind each shot. It’s the next best thing to having them in your camera bag.”

Available for pre-order via Paypal (Click on the BUY DOG SHOTS page above).  Shipping mid-January.

To order by phone with a credit card, call 972-250-2415 or pick up your copy from us  at Imaging USA in January.

Get Unleashed at Imaging USA!

We’re going to be teaching a full day of Pre-conference classes at Imaging USA in January!  We’re on the schedule for January 15th, from 9-5 –so arrive a day early and join us at SIT! STAY! LEARN!

Bev Hollis, Teresa Berg, Barbara Breitsameter

It’s mentioned officially in the July issue of Professional Photographer — and registration opens very soon. Since it’s a one day class it’s an encapsulated version of Unleashed – no shooting and no “Don’s Day of Sales’ but if you’re planning to attend Imaging USA in San Antonio and you want to get introduced to what we have to offer at a much reduced price, this might just be the perfect thing. We’ll each be covering our lighting, our marketing, and of course, going into how we do what we do.  But sign up early — last year there were 10,000 photographers at Imaging!

We’ve expanded…Don’s Day of Sales

happy dog

Big News for Unleashed DC/Virginia: The sales segment on day #3 (with Don Dechow) has been expanded! In addition to all the fabulous tips and techniques that Don has perfected, he will ALSO be covering a full projection sales presentation (using ProSelect).

Don will also walk us through his PRE-sales consultation — so you’ll see the entire process from the initial client meeting through to the sales/order session. If you haven’t used ProSelect, or done projection sales — you won’t want to miss this! Most photographers will agree that the ProSelect software pays for itself in ONE ORDER SESSION.   You can check out ProSelect and even download a free trial version at their website. We have had several Unleashed graduates that have asked to attend Don’s Day of Sales and we’re happy to say we have a meeting room large enough to include some extra photographers –so if you’re interested, we can offer you a one day sales seminar (which includes lunch) for $395. Email us through the contact page or contact us via facebook and we’ll hook you up with all the details.

As of the date of this post, we have only 8 seats left for Unleashed DC/VA on September 19, 2010, so our tails are wagging! Hope you can join us!

Where do you belong?

Life these days looks like a bowl of alphabet soup –everyone knows their acronyms!  In this complex society we are defined in part by our associations. Your business as a photographer can also be shaped largely based on your affiliations – are you PPA (www.ppa.com) or WPPI (www.wppionline.com)? As independent small business owners we are responsible for our own continuing education and often that means travel and expense, so we choose carefully and look for the best value. One of the best pieces of advice I give new photographers is to affiliate with the organizations that have members with similar interests and start learning from them!

Teresa Berg Unleashed pet photography workshops

Back in the day,  you could open your doors in a community with a few solid community contacts like Rotary Club and the Chamber of Commerce. Just get to know your neighbors and voila’ your photography business was on it’s way. Just change your props once a year and invest in some of those lovely wrinkled muslin backdrops and you had your “look.”  The lab was in charge of making your images look good and things just didn’t change much from year to year.

The internet and digital photography changed all that, of course. Now you must stay on top of the latest trends and to say there is a lot more competition is putting it mildly. You have this thing called workflow to think about and all these tools that cost lots of money –so you better know how to use them because that’s what people expect from a professional. The point is, we all rely heavily on our forums, trade organizations and fellow photographers to stay on top of it –the days of getting it all from a book at a library are over!

So where do you get your information? What forums do you belong to – do you lurk or contribute? Do you search out new groups? Every organization I join has something to offer. Let’s start with photography forums –there are so many it’s hard to know where to start- and they are all a bit different. I joined ProPhotogs (www.prophotogs.com ) a couple of years ago specifically because they had a pet photography forum. It was absolutely the best $100 I ever spent. Besides, it’s where I met my fellow Unleashed instructors!

A great free forum with lots of serious amateurs and great technical articles is Photo.Net (www.photo.net) For every 15 minutes you spend contributing something in a forum, I’ll bet you get 10 times the amount of time back in shortcuts and information you don’t have to dig up yourself.

Since I also shoot people, I have also visited or joined:

I love Photography  www.ilovephotography.com

Pro4um  www.pro4um.com

and the Digital Wedding Forum www.digitalweddingforum.com

Some forums that have professional pet photographers are:

The Nature, Wildlife and Pet Photography Forum (www.nwpphotoforum.com)

Check out the great interview they just did with our own Bev Hollis!

PhotoCamel (www.photocamel.com)

PhotoTalk (www.phototalkforum.com)

Finally, since the labs have put us in charge of our color correction, image editing and special effects, we have to get smart on Photoshop. Each new version brings a dizzying array of books, tutorials and DVD purchases. To stay even halfway current a photographer needs to spend a few hours a week just memorizing shortcuts! One of the best resources is the National Association of Photoshop Professionals:  www.photoshopuser.com

Become a member for $99 and watch training videos, get their magazine, and get juicy discounts on all sorts of things. And please use this link to join, so they’ll know we sent you – plus you get a free DVD

http://www.photoshopuser.com/register.html&aid=qzgqzv&code=friend

The moral of the story is join an organization of professionals you admire, then contribute and learn. You and your business will profit enormously. Photography as an art form has never been more exciting, accessible or more wide open for your creative ideas.